Stor-it uses a pull-out tray as a base for organizing containers of various sizes that one may use when needing to store vegetables or fruits after partial preparation or consumption.

 

Users are now able to pull out the tray to take the necessary container/s without removing other items. Stor-it uses a modular system to keep the containers together, so now you won’t forget those chopped peppers in the back of the fridge.

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This customer journey map gives a visual representation of what someone in the target audience ​may experience when storing leftover or partially prepped food. This map helps gauge what parts of the experience can be better enhanced by the design of my product.

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Designed for | International Housewares Student Design Competition